Post by dalejrfan on Feb 18, 2006 16:32:30 GMT -5
Miller challenges Bud: Busch vs. Earnhardt Jr.
Who will finish higher in final Nextel Cup point standings?
MILWAUKEE -- Miller Brewing Company is kicking off a new era in its 35-year history of motorsports sponsorship by boldly declaring its confidence in Kurt Busch's ability to drive the No. 2 Dodge to Victory Lane.
Miller's chief marketing officer Tom Long on Friday sent a letter to Anheuser-Busch vice president of brand management Marlene Coulis, betting the beer-market leader that Miller Lite driver Kurt Busch will finish ahead of Budweiser driver Dale Earnhardt Jr. in the final 2006 Nextel Cup Series point standings.
The terms of the friendly wager: The losing sponsor must change the paint scheme on its car to match the winning brand's car for one Nextel Cup Series points-paying race next year.
Budweiser has until the start of Sunday's season-opening race to accept the Miller challenge.
"We chose Kurt to drive the Miller Lite car because he thrives on competition and has an unrelenting will to win," Long said. "Healthy, fun-spirited competition is the essence of sport and of business; and the Miller versus Bud battle is one great example of this. We both have a great tradition in the sport, and a little added public competition will be fun for everyone, especially the winner."
The winner of NASCAR's inaugural Chase for the Nextel Cup championship in 2004, Kurt is looking forward to taking the checkered flag early and often in his first season behind the wheel of the No. 2 Dodge.
"This challenge is great for our sport because it will create even more excitement throughout the season for fans of both teams, and I know it will give me and my team added incentive to win," Kurt said.
"I hope the guys in St. Louis accept the challenge because everybody loves a spirited rivalry. Whether it's Miller and A-B, or Junior and me, we're going to give the fans something to holler about this season."
Who will finish higher in final Nextel Cup point standings?
MILWAUKEE -- Miller Brewing Company is kicking off a new era in its 35-year history of motorsports sponsorship by boldly declaring its confidence in Kurt Busch's ability to drive the No. 2 Dodge to Victory Lane.
Miller's chief marketing officer Tom Long on Friday sent a letter to Anheuser-Busch vice president of brand management Marlene Coulis, betting the beer-market leader that Miller Lite driver Kurt Busch will finish ahead of Budweiser driver Dale Earnhardt Jr. in the final 2006 Nextel Cup Series point standings.
The terms of the friendly wager: The losing sponsor must change the paint scheme on its car to match the winning brand's car for one Nextel Cup Series points-paying race next year.
Budweiser has until the start of Sunday's season-opening race to accept the Miller challenge.
"We chose Kurt to drive the Miller Lite car because he thrives on competition and has an unrelenting will to win," Long said. "Healthy, fun-spirited competition is the essence of sport and of business; and the Miller versus Bud battle is one great example of this. We both have a great tradition in the sport, and a little added public competition will be fun for everyone, especially the winner."
The winner of NASCAR's inaugural Chase for the Nextel Cup championship in 2004, Kurt is looking forward to taking the checkered flag early and often in his first season behind the wheel of the No. 2 Dodge.
"This challenge is great for our sport because it will create even more excitement throughout the season for fans of both teams, and I know it will give me and my team added incentive to win," Kurt said.
"I hope the guys in St. Louis accept the challenge because everybody loves a spirited rivalry. Whether it's Miller and A-B, or Junior and me, we're going to give the fans something to holler about this season."